“My crown is called content,
a crown that seldom kings enjoy”
"Creativity is piercing the mundane to find the marvelous"
So, How is the choice for a BTL Promotion made? This cannot happen without the active participation of the providers of solutions for such promotions. This includes product knowledge, its value perception & significance, costs, reach, availability, experience and finally Branding methods.
Without a medium to carry it, Branding is a soul without its body. That medium is chosen by the Marketing managers who weigh in the demographics of the target region, competition, longevity of the campaign etc., While ATL medium consumes most of the budgets in a campaign, its the BTL that lasts longer in form of an item that can be seen, touched and felt.